Over the past several years, Google search engine is consider to be the dominant search engine in the United States and some of the most important key markets in the world. Based in the data released by comScore qSearch (leader in measuring the digital world) last May 2013, Google owns the 67% of market share in the US while Microsoft 17% and Yahoo 12% don’t come near the volume that Google owns.
Since Google owns the majority share in search engine traffic it is highly advisable for digital marketers to understand the factors on how Google rank their web page. Digital Marketing Trendz had conducted a case study on how Google rank their webpage in their search engine result page.
1. Exact Match Domain
2. Page Authority
3. Quality content (page relevancy)
4. Page +1 in Google plus
5. External links to page
There are other factors Google consider in ranking your website in their SERPs but these 5 factors are the major factors that Google consider.
Really great case studies on Google ranking factors — seeing real-world examples of what works (and what doesn’t) is especially helpful for anyone looking to boost their site’s visibility.
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