Case studies on Google Ranking Factors

Over the past several years, Google search engine is consider to be the dominant search engine in the United States and some of the most important key markets in the world. Based in the data released by comScore qSearch (leader in measuring the digital world) last May 2013, Google owns the 67% of market share in the US while Microsoft 17% and Yahoo 12% don’t come near the volume that Google owns.

Since Google owns the majority share in search engine traffic it is highly advisable for digital marketers to understand the factors on how Google rank their web page. Digital Marketing Trendz had conducted a case study on how Google rank their webpage in their search engine result page.

 1. Exact Match Domain
 2. Page Authority
 3. Quality content (page relevancy)
 4. Page +1 in Google plus
 5. External links to page

There are other factors Google consider in ranking your website in their SERPs but these 5 factors are the major factors that Google consider.

What is SEO?

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid search results. 
Search engine optimization allows you to connect and engage with your targeted audience via natural search.

Two Major Factor of SEO

On-page optimisation - In search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density.

Off-page optimisation - In search engine optimization, off-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are off-site. Examples of off-page optimization include things such as link popularity and page rank.